Search Engine Optimization ( SEO ) is the process to drive visitor traffic from search engines to a website . This process may not understand if you do not understand how search engines work . In particular , before studying SEO , we have to understand first :
How do search engines read ( to index ) website
How do search engines rank / rank
Why search engines change algorithms search
How ( and when) the search engines change their algorithms
Points 1 and 2 are relatively easy to understand ( point 2 is the reason why SEO industry evolve ) . There is lots of misinformation , but as long as you have the right resources , practicing alone and learn the necessary filter and not , you will have an overview of how search engines rank .
Points 3 and 4 give a lot of trouble for SEO , especially because :
Changes in the algorithm can make a site's rankings changed , and there is the possibility of losing your site is already ranking high .
Do not know when the search engine algorithm update ( at least until you see a clear change or someone on the forum started discussing it ) means you as a webmaster will never know when changes to the search engine will be a negative effect .
Uncertainty on the search engines , meaning that if the traffic from search engines is the only source of traffic your website , and your website is the only source of income , then your life will depend on Google .
This of course is scary , and this fear causes ' panic ' that often ( or will ) you see in various SEO forums when talking about search engine updates .
" Do not put all your eggs in one basket " , do not rely on one source of income . If the traffic visiting your site mainly comes from the search engines , do diversify ; increase traffic from forums and other sites , get up too a readership . If your main income from AdSense , diversification in other forms such as affiliate marketing , make their own products , etc. .
And if all your income comes from the online world , further diversify the income from the offline world .
The principles of smart money - making remains in effect , and beyond the limits of offline / online . Once again :
DO NOT bet all capital ( material and immaterial ) on one website , one type of traffic , and a single source or a single type of income . Diversify .
The next important thing that should be noted are :
If you understand what the search engines want , then plan ahead and manage your SEO campaign will be easier so that each ' update ' can benefit your site's ranking .
Think again - usually at each update of the webmaster busy finding out if their site lost its ranking # 1 or not . What if you could create a system that benefits your site's position , no matter what happens algorithm changes at Google or Yahoo .
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